Have you made the decisions
that make marketing work?

Marc Wajsberg Senior Marketing Strategist · Author of Reports, Not Revenue

Marketing produces results, or it produces reports. The difference is rarely the marketing itself — it is whether the upstream commercial decisions have been made clearly enough for everything downstream to have a chance. This diagnostic surfaces which of those decisions are still unresolved in your business.

Fifteen questions. No email required. Answer yes or no to each. Every yes asks for its proof: a sentence, a name, or a number. A yes you can't back up still shows in your result, but it doesn't count toward your score. The book asks for honest yes answers. This is where honest gets tested.

If you score below eight proven yes answers, the book is not theory for you. It is a working diagnosis.

15 questionsAbout fifteen minutes

Instant resultNo email required

From the bookReports, Not Revenue

These are the fifteen questions from the appendix of Reports, Not Revenue by Marc Wajsberg, Fifteen questions before you spend another euro on marketing, in the book's order and scored the way the book scores them. Each proof question comes from the chapter behind the question. Use them before briefing an agency, approving a budget, launching a campaign, or hiring a marketing manager.

Read more about the book →

"Over the course of my career, I've come across plenty of marketing specialists. Marc is the first who actually sounds like a businessman, not a vague consultant full of empty talk."

Philippe Criel · CFO Centre Belgium

Question 1 of 15 0%

Your upstream diagnostic result

Proven yes answers

0 / 15

Result code

Where the upstream work is still unresolved

You said yes, but couldn't back it up

These are the ones to look at first. A gap you know about gets fixed. A gap you believe is closed doesn't.

You answered no

All fifteen questions

Send this to me as your intake

Your fifteen answers, and everything you wrote as proof, go with it. I read your situation before I reply, so you don't have to explain it twice. Seven short questions and your contact details. A direct reply within two business days, whichever way the answer goes.

Name and company

Work email

Website

Phone (optional)

Company size

What is your biggest commercial frustration right now?

What have you tried in the last 12 months? Name suppliers, channels, outcomes. (optional)

If this turns out not to be a fit, what's your plan B? (optional)

Which of these best describes where you are?

Approximate annual marketing budget

Why now, and what does the business look like in six months if this gets fixed? (optional)

This is the intake itself, not a request to start one. No newsletter. No follow-up sequence. Privacy policy.

This is not a sales funnel. There is no automated sequence. I read every intake personally. If a conversation makes sense for both sides, we book it. If it does not, you will hear that too.

Read about the book

Want to keep this result? Bookmark this page: the link keeps your yes and no answers and which ones you backed up. It does not keep what you wrote.